{"id":13289,"date":"2026-05-03T18:45:37","date_gmt":"2026-05-03T18:45:37","guid":{"rendered":"https:\/\/sportup.se\/?p=13289"},"modified":"2026-05-11T12:34:05","modified_gmt":"2026-05-11T12:34:05","slug":"helena-seger","status":"publish","type":"post","link":"https:\/\/sportup.se\/en\/helena-seger\/","title":{"rendered":"HELENA SEGER"},"content":{"rendered":"
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\n
\n\t
\n\t\t
\n\tHome\n<\/span><\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
\n\t\t
\n\t\t\t\n
\n\t
\n\t\t

HELENA SEGER<\/h1>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>
<\/div> <\/div>
\n\t
\n\t\t
\n\t\t
\n\t\t\t\n
\n\t
\n\t\t

Helena Seger is much more than Zlatan Ibrahimovi\u0107's partner. Born in 1970 in Lindesberg, she built a successful career in marketing and business management \u2013 holding senior positions at Malaco Leaf, Swedish Match and Fly Me \u2013 long before she met the football star in 2002. Today, Helena Seger runs a property business in Italy and has herself distanced herself from the label \"footballer's wife\". Here is the story of the woman who forged her own path, on her own terms \u2013 and continues to do so.<\/p>\n

More articles: Sport<\/a><\/em><\/p>\n

Read more in the glossary: Football (soccer)<\/a><\/em><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t

\n\t\t
\n\t\t\tRead more<\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t
\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\n\t
\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\n\t
\n\t\t
\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\n\t
\n\t\t
\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
\n\t\t
\n\t\t\t\n
\n\t
\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t
\n\t\t\t\n\t
\n\t\t
\n\t\t\t\n \"Icon\"Disclaimer\n<\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>
<\/div> <\/div>
\n\t
\n\t\t
<\/div><\/div><\/div>\n\t\t
\n\t\t\t
<\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>
<\/div> <\/div>
\n\t
\n\t\t
<\/div><\/div>\n\t\t
\n\t\t\t\n
\n\t
\n\t\t

Helena Seger is a Swedish business executive, born on 25 August 1970 in Lindesberg. She built a successful career in marketing and business management, holding executive positions at Malaco Leaf, Swedish Match, and Fly Me, long before meeting footballer Zlatan Ibrahimovi\u0107 in 2002. Today, she runs a property business in Italy.<\/strong><\/p>\n

For many, Helena Seger is primarily known as Zlatan Ibrahimovi\u0107's partner. But behind the headlines is a woman who herself has said that the label \"footballer's wife\" doesn't match her reality. She has built her own career, her own finances, and her own identity \u2013 on her own merits.<\/p>\n

Growing up in Lindesberg<\/h2>\n

Helena Seger grew up in Lindesberg in \u00d6rebro County. Her father ran driving schools and her mother worked as a head of studies. Early on, she showed an ambition and independence that would characterise her entire career. Already at the age of 13, she had her first job at the clothing store Gul & Bl\u00e5.<\/p>\n

At 17, she moved away from home to Malm\u00f6 to complete her final year of upper secondary school at Latinskolan. In Malm\u00f6, she combined her studies with several different jobs \u2013 including at the clothing chain JC and as a bartender at the pub Slagthuset during the 1990s. Slagthuset's then-owner, Claes Schmidt, described her in Kv\u00e4llsposten as \"clear and determined, in a positive way\".<\/p>\n

Zlatan's career before<\/h2>\n

After studying marketing, Helena rose quickly through the ranks of Swedish business. Before she turned 30, she had managed to secure management positions at several well-established companies:<\/p>\n