SportUp.se - About us, mission and vision
About SportUp.se
SportUp.se is an independent review site focused on highlighting and assessing both new and established sports talents in Sweden and internationally. Our reviews are always objective and based on facts and expert opinions from experienced professionals in the sports field. We analyse which search terms have the most searches on Google and create our articles based on this data, making the content on SportUp relevant and fact-checked. All our content is based on data from analytics tools such as Semrush and Ahrefs. We always endeavour to cite sources in our articles, but if there are any inaccuracies, we encourage you to contact us via our contact details as soon as possible. We are NOT an affiliate site and are not part of any affiliate agreements. We assess athletes' current performance, career prospects and sportsmanship - including their role as good or bad role models. All reviews are free from commercial or personal interests, ensuring that our users can trust our content. SportUp is run by passionate sports enthusiasts with a strong desire to make a difference.
Mission statement
To deliver independent, fact-based and peer-reviewed reviews of both young, up-and-coming and established sports stars.
Motivate more young people to get involved in sport by promoting authentic role models and values such as fair play, commitment and good sportsmanship.
Publicising sportspeople who are making a positive difference, especially in niche areas where visibility is often limited.
Ensuring that all reviews are unbiased by commercial or personal interests, so that users can always trust our judgements.
Vision
To become the leading platform in the Nordic region for objective and inspiring sports reviews, where both young talent and established role models get the recognition they deserve.
To create an active and inclusive sporting community where more young people enjoy and have the opportunity to participate in sport - regardless of their background or sport.
To contribute to a sporting environment where good sportsmanship, integrity and community are at the centre, and where young people can be reflected in positive role models.
That over the next 5-10 years, SportUp.se will help shape the future sports landscape by promoting knowledge, inspiration and engagement among young people and sports enthusiasts.
In short, SportUp.se works purposefully to strengthen young people's commitment to sport through credible information, the visibility of role models and a strong focus on integrity and community. We believe that sport can change lives and communities - and we want to be part of making that difference.
